A box of Tea23's English Breakfast tea

Our Story

I’ve always loved a cuppa and got the idea for TEA23 while working in tea sustainability. At that time, I kept seeing all these cool craft beer and coffee companies popping up everywhere, but nothing was happening in TEA...

​So I decided to do something about it!

TEA23 is a local independent tea company on a mission to get people drinking great quality craft teas that taste out of this world. We got the name TEA23 from the number of attempts it took to get our English Breakfast blend absolutely spot on.

While our teas look great and smell nice, the most important thing to us is how they taste. It's as simple as that. No gimmicks. 

TEA23 is built on 3 principles:


  1. Make the greatest tea ever; 

  2. Create a brand of tea that engages with men; and 

  3. Try and do some good in the process.


Behind the Mask 


The 'doing some good' part is all about how we can help improve men’s mental fitness. Our packaging features a mask, which represents our own mental health and how we can sometimes hide how we’re truly feeling. It's also an acknowledgement that attitudes to masculinity need to change when men up and down the country would rather suffer in silence than open up about things that are troubling them.


Thankfully, there's a lot of inspiring organisations already doing great work around these issues. But more needs to be done. 

Improving Men’s Mental Fitness

We believe that the humble cuppa can be both a symbol and a tool that creates the changes that are desperately needed. That’s why we’re working with two brilliant organisations, Talk Club and Get Curious, to get men talking. 

Talk Club logo

How are you? Out of 10?

We're a big fan of Talk Club - a grassroots male mental fitness movement on a mission to change the way men look after their mental health with the aim of ending suicide. 

They're doing this by creating a network of talking and listening clubs across the country for men. These groups provide a support network where men look out for each other and a physical space where they can exercise their mental fitness.

The groups help remind  men that they are not alone; that other men feel exactly the same way as they do; and by sharing their feelings and emotions all group members can grow mentally stronger. Find out more.

Cultivating your happiness

Ollie Martin is the Founder of Get Curious, a community investment company making men happy at home, work, and in health.

I met Ollie on a virtual Talk Club  zoom call during lockdown and instantly appreciated what Ollie’s up to.

His #GetCuriousTalk is a free men’s mental and physical fitness movement that provides the space, knowledge, and tools for men to learn how to be happy. 

Sessions run every two weeks and after each one I always feel better (I think the majority of men do) and it’s definitely something I look forward to.


If you’re having a bad time, it’s a bit like a reset button and a place to let off steam. And if you’re on form, it gives you an added boost. It’s a simple model, but it works! Find out more.

Get Curious logo.JPG

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